Keep a large site fast, usable, and easy to manage.
Enterprise websites break when content, campaigns, and stakeholders move faster than the platform. Rakuten needed better performance, clearer workflows, and a CMS teams could actually use.
Rakuten · Enterprise Web
Rakuten needed a web platform that could keep pace with marketing, product, and regional teams — without sacrificing speed, usability, or maintainability.
Enterprise websites break when content, campaigns, and stakeholders move faster than the platform. Rakuten needed better performance, clearer workflows, and a CMS teams could actually use.
We improved site architecture, tightened performance, and established documentation and processes so marketing and product teams could ship with confidence.
Capabilities applied
Scaling a high-traffic Webflow platform
Stronger site performance across key marketing pages.
Better SEO foundations for discoverability and growth.
Clearer workflows for cross-functional web updates.
Rakuten gained a more scalable web platform — one that supports ongoing marketing velocity without sacrificing speed or usability.