So to give you a little more context, Rakuten Super Logistics became ShipNetwork in August, 2022. Which creates a domino effect of things to do when a company name not only changes, but is also no longer apart of that company ecosystem & culture anymore.

This company change prompted the marketing department a rebrand, new logo, and website redesign - the whole shabang. Who would be in charge of bringing all this to life? You guessed it, BLURRD.

The timeline for all of this was just under 2 months. The reason being is because we couldn't do business anymore as Rakuten Super Logistics, so the sooner we had a new logo, rebrand, and a redesign - the sooner the sales team can get more leads. So there was a priority to get things up and going ASAP.

‍If you wanna read more about the specific details of this transition, check out the article PR newsire wrote HERE.