Is your Website providing an experience your Customer expects?
As a Restaurant you understand the importance of creating a great experience so your customer returns. Is your Website providing the same customer experience your store provides? From reservations, ordering food, reading your menu, or even finding your location - check out how Blurrd Studio can provide an engaging experience for your Restaurant.
According to research, restaurant guests want to be able to place reservations online, and they want to be able to order food from a restaurant online too. In fact, digital ordering from computers, tablets, and mobile phones is growing 300 percent faster than dine-in traffic (Toast). Consider using software like OpenTable or Touch Bistro on your website to take reservations. And, consider using software like GloriaFood or ChowNow to take food orders on your website.
Regardless of how often you change your menu, ensure you have it listed on your website. You’ll especially want to highlight your most unique dishes, your most popular dishes, and separate your menus by meal types (i.e. brunch, dinner, etc.). Include your prices, even if some items have current market price values. Additionally, you will want to include cocktail and drink menus. This will give your prospective patrons a clear idea of what they can expect when they visit your restaurant. In fact, 80 percent of customers want to see a menu before they eat at a restaurant (Toast).
Specials & Offers bring people back
If you offer drink or menu specials, include those on your restaurant’s website too. Prospective patrons will want to know that you have a soup-of-the-day or a cocktail-of-the-month. They’ll also want to know if you have specials during Restaurant Week, or early bird or weekday specials, etc. They’ll certainly want to know about special events and offers you will have during certain holidays, such as News Year’s Eve and Valentine’s Day.
Allow your loyal patrons to get discounts and special offers, such as one discounted meal for every five they eat at your restaurant, or $20 off for every $150 they spend. Also, be sure to highlight these programs and discounts on your website. You can even include information about these programs or discounts on a landing page where patrons can receive a special offer after subscribing to emails or website updates.
Sounds great.. but where do we come in?
We would audit your site and provide an in-depth analysis on what & where exactly your site can improve. Whether you have a mom&pop or a fine-dining establishment, you’ll want to build an amazing website for your restaurant. Additionally, you will want to ensure that your restaurant’s website provides both prospective and loyal patrons with the most relevant information exactly when they are seeking it, so it provides them with a pleasant experience.
Let Blurrd Studios take your businesses website to the next level with Online Reservations, Interactive Menus, Loyalty programs to give back to the people who support you most.