Branding is an investment in leverage: clearer positioning, stronger first impressions, and a system that reduces rework across web, product, and sales.

Typical starting point

Brand identity projects typically start at $7,500+ depending on scope.

Investment increases when you need:

• A full identity rebuild vs a focused refresh
• Multiple logo explorations and stakeholder review rounds
• Extended asset kits (product UI, campaign templates, sales materials)
• Tighter timelines with parallel workstreams

What drives the number

I price based on outcomes and complexity, not vague hourly estimates. The scope conversation covers:

• New brand vs rebrand
• Number of deliverables and templates required
• How many teams will apply the system (marketing, product, sales)
• Timeline and feedback structure

Getting a right-sized quote

You do not need a perfect brief to start. A short discovery call is enough to recommend the right level of work: full package for a new launch, or a scoped refresh if you already have equity worth keeping.

See everything included on branding services, or book a 15-minute call for a scoped recommendation.