Every project follows the same backbone: align early, ship in structured sprints, and launch with QA — so you always know what is happening and what comes next. No black boxes, no mystery progress.

The four phases

1. Discovery

• Kickoff to align on goals, users, scope, and success metrics
• Competitive review, technical requirements, and timeline mapping
• Shared doc with decisions so nothing gets lost between meetings

2. Design

• Wireframes or visual direction, then high-fidelity screens
• Structured review cycles with clear feedback windows
• Prototypes for validation before anything goes to build

3. Build

• Development in sprints with working builds you can review early
• Integrations, CMS setup, API connections, and content population
• Async updates so you are not waiting on status meetings

4. Launch

• QA across devices, browsers, and key user flows
• Performance pass, metadata, and basic SEO structure
• Deployment, redirect setup, and post-launch support window

What keeps it smooth

Defined milestones, honest scope conversations, and a single point of contact. If priorities shift mid-project, we adjust the plan together instead of letting scope creep silently.

Want to walk through the process for your project? Book a call and we can map milestones to your timeline.