faqsWeb Product Development

Can you set up redirects and protect SEO during a redesign?

Yes. I map old URLs to new URLs and implement redirects so a redesign does not cost you months of SEO momentum. SEO protection is a process, not a checkbox you tick on launch day.

What SEO protection includes

Pre-launch mapping

  • A full audit of existing URLs, rankings, and inbound links
  • 301 redirect rules for renamed, merged, or removed pages
  • Preservation of title tags, meta descriptions, and canonical structure where it matters

Structure and performance

  • Internal linking patterns that keep authority flowing to key pages
  • Clean sitemap and robots configuration for the new architecture
  • Core Web Vitals checks so speed improvements support rankings, not hurt them

Post-launch monitoring

  • Broken link checks and Search Console review for crawl errors
  • Indexing verification on high-traffic pages
  • Quick fixes if unexpected 404s or redirect chains appear

You get a better site without starting SEO from zero. Most traffic dips I see on redesigns come from skipped redirect mapping, not from the new design itself.

If you are planning a redesign, see development services or book a call to talk through your migration plan.

Related Questions

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Make the landing feel like the product.

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Can you connect a website to a product waitlist or email system?

Turn traffic into a list.

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Can you create reusable sections so marketing can move faster?

Ship pages faster with modular blocks.

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Can you improve my Core Web Vitals on an existing site?

Faster pages usually convert better.

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Can you integrate payments on a web product?

Billing flows that feel trustworthy.

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