Design systems beat one-off pages
Why reusable components save you time on every launch after the first.
The pattern
Every project starts with unique constraints, but the second page is where teams feel pain if the first was built as a one-off.
Tokens, spacing, type scales, and button styles compound. A small system upfront means:
- Faster landing pages for campaigns
- Fewer QA surprises on mobile
- Easier handoff when development starts
Practical starting point
Pick three things and document them before you design page two:
- Type scale (H1–body + mono accent if you use code aesthetics)
- Color roles (brand, surface, border, muted text)
- Two button variants max
Ship the first page, then extract — don't wait for perfection.
